The project of the event strategy development in Turkestan

Abstract

Today it is already a well-known fact that tourism is a sector that can contribute to the economic growth of the region. At the regional level, tourism brings social benefits to the region (for example, the development of small and medium-sized enterprises, the creation of new jobs, the improvement of infrastructure, etc.). Culturally, tourism contributes to the enrichment of society through the interpenetration of different cultures. Tourism also makes a positive contribution to the preservation of the environment by protecting, creating or maintaining national parks or other protected areas. This study focuses on the event tourism sector and its impact on the regional economy. The development of the tourism development strategy and the branding of a particular city must be inseparable. In order for tourists to want to visit a certain city, it is necessary to develop a full-fledged strategy for various events that would take place in different periods of the year and be relevant for different groups of tourists. In many cities of the world today there are full-fledged annual tourism strategies, including various festivals and holidays, to which tourists from all over the world come annually.