Impact of COVID-19 Pandemic on health, social life, shopping and hobbies of Kazakhstan citizens

Abstract

The pandemic has changed the lives of people beyond recognition around the world and Kazakhstan is no exception. This study aims to determine how behavioural patterns of Kazakhstan citizens have changed with regards to health, shopping, social life and hobbies before and during the COVID-19 outbreak. Building on existing pandemic issues it analyzes whether particular aspects of life have any correlation with gender, occupation, marital status, age group and people’s budget. Based on the existing problems that have arisen as the consequence of the virus spread, the online was developed and distributed to people across Kazakhstan. Analysis of the responses demonstrated that indeed the way of living has changed to a greater or lesser extent. On this basis, a recommended marketing strategy was developed on how to attract customers now in such difficult times.