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  5. How to retain current and get new customers in banking industry. Consumer Behavior and patterns while choosing banks.

How to retain current and get new customers in banking industry. Consumer Behavior and patterns while choosing banks.

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Group 16.pdf (1.01 MB)

Date

2021

Authors

Bekisheva, Zh.
Serikbay, N.
Umirzak, N.
Zhurunova, A.
Duisembay, N.

Journal Title

Journal ISSN

Volume Title

Publisher

"M. Narikbayev KAZGUU University". Nur-Sultan

Abstract

Description

Keywords

financial institution, banking services, mobile banking, e-banking, neo-banks, digital banking market, customer retention, consumer behavior

Citation

URI

http://repository.kazguu.kz/handle/123456789/940

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Адрес: г. Астана, ш. Коргалжын, 8 010000, Республика Казахстан, Library © 2026 Maqsut Narikbayev University
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