How cashless operations integrated into consumer lifestyle in Kazakhstan as a new habit

Abstract

Nowadays digitalization has become an inextricable aspect of our lives, and the demand for new digital formats is growing. The purpose of this paper work is to understand how consumers are used to cashless payments and whether it has become a habit or whether most people in Kazakhstan still using cash. For this thesis work primary and secondary research was conducted. An interview with an expert and a survey of consumers from different cities of Kazakhstan is primary research, while theory sections and data made up the secondary survey. For a complete understanding of the work, the theoretical part is the main one, so it makes up the majority of the work, also an important part of the secondary research is statistics that provides information about consumer behavior and habits. The study shows how cashless operations have become an integral part of the client's life and their habit, from what moment they started to switch and what problems they encountered during the transition. Both qualitative and quantitative research methods have been selected in order to ensure that the analysis was reliable, likewise to prove or disprove the hypotheses.