Creating effective digital promotion and sales channels for B2C marketing strategy using example of Eat and Fit Kazakhstan

Abstract

In the last few years, the promotion and sales of proper nutrition have increased. Companies are expanding their marketing, including the use of social media to promote healthy food and communicate with the audience. The purpose of this article is to study the digital marketing of Eat and Fit, used to promote healthy eating services, and what digital marketing channels should a company use to reach its target audience. The study is important for B2C, because it will help nutrition companies understand how to promote their services and products and what are the advantages and disadvantages in their current promotion marketing strategy. The structure and volume of the thesis: The thesis consists of an introduction, 2 chapters, conclusion, a list of references and annex. Digital marketing. A marketing direction that involves the promotion of services and goods using digital technologies (Blog ingate, 2021). Traditional marketing. A type of marketing that includes a set of traditional concepts, principles and methodological developments (PR agency, 2021). Sales channel. The way through which customers get to the company to order the goods and services they are interested in (Alexey Varlamov, 2019). Healthy food. A balanced diet of natural and high-quality products that meet all the needs of the body and benefit it (4brain, 2021). Social media. Internet platform for communication, exchange of information and content, and other social interactions (Blog ingate, 2021). Influencer. A well-known person who can influence other people's decisions and opinions (Olga Borisenko, 2021).