Business models of glamping abroad and mechanisms of "transfer" of their successful experience into the Kazakhstani natural realities

Abstract

This project is a research work on, namely, glamping. Knowledge about glamping is usually very narrow and is limited to a brief explanation of the term "glamping" as glamorous or luxury camping. Thus, this study attempts to present a broad concept and definition to the word "glamping". The goal is to give recommendations on the implementation of glamping from abroad in Kazakhstan's reality, based on a survey conducted among Kazakhstanis. This work answers such questions as the relevance and development of the project in Kazakhstan and recommendations for the development of this type of tourism in the country. The study is a combination of qualitative and quantitative analysis. This work is based on a survey designed for Kazakhstanis to understand the relevance of this topic. 152 participants took part in the survey. Examples and features of the development of glamping on all continents were considered. This work shows the expectation of glamping on the part of the respondents. The results of the study show that Kazakhstanis do not fully have an idea about glamping, as this is a new direction and many equate it with camping. Conclusions are drawn about the possibilities of glamping development and a list of tasks to be solved for this purpose is given. Recommendations on the implementation of the project in Kazakhstan were also provided: development of standards for glamping, recruitment and training of personnel, pricing policy, marketing development and research of physical and geographical features of the territory of Kazakhstan.