AI-Driven Marketing Advancements: the perspective of AI implementation in Kazakhstani digital marketing

Abstract

Artificial intelligence (AI) is one of the most popular topics in modern society. Rapid technological progress presents new challenges to businesses in terms of maintaining their competitiveness in the market. AI-driven marketing uses machine learning algorithms to analyze and enhance customer experience and develop marketing strategies. However, there is insufficient data and literature on this topic in Kazakhstan. This thesis aims to shed light on this gap in knowledge about AI in Kazakhstan by exploring the benefits and challenges of introducing AI into marketing and understanding how to integrate AI into their marketing strategies. The study will combine primary and secondary research methods to address these questions. The primary data collection includes a survey among companies and startups in Kazakhstan to determine their attitudes to AI and companies' willingness to use AI-based technologies. At the same time, the secondary research will review the existing literature on this topic. Therefore, we will show a developed chatbot to illustrate the capabilities of artificial intelligence. The chatbot is designed to search for books and answer users' questions, which will allow you to demonstrate a wide range of its functionality. The study's findings will provide valuable insights into the benefits of AI marketing that companies can use in their marketing strategies. The research paper will contribute to filling the gap in knowledge about AI marketing in the country.