New patterns in Customer behavior and marketing tactics of brands in Retail and HoReCa industries during pandemic in Kazakhstan - Yelamanova, A.; Alkeyeva, A.; Yessimova, K.; Shabdurakhmanova, Kh.; Bergaliyeva, M. ("M. Narikbayev KAZGUU University". Nur-Sultan, 2021)
Keywords: Kazakhstan, pandemic, COVID-19, consumer behavior, marketing tactics and activities, supermarkets, cafes, restaurants, digital